The magic of putting a price on the priceless

sunrise over the lake

Do you remember those credit card commercials that were all about pointing out that you can’t put a price on the “priceless”? These commercials would have a camera going through the house and a narrator saying something like, “Popcorn, hotdogs, sodas: $27”; “Autographed baseball: $50”; “Real conversation: priceless.” Although these commercials were just trying to […]